Thursday, October 30, 2014

The New Hendo Hoverboard (Skateboard)

Science fiction has provided the incentive for many gadgets. For instance the Google Glass, Xenon bike etc. Though not all futuristic gadgets are brought to life because science may provide us the tool to develop the extraordinary but it is not magic. Even then it is clearly speculated that we do not have the technology at the present moment to build up the specific gadget but tomorrow may always come up with new possibilities of development. For science fiction lovers there has been a gadget which fascinated all. The Hover board. A lot of things can hover. There are helicopters. There are hovercraft. But for the last three decades, a generation of engineers and movie fans have been waiting for something else: a hovering skateboard like the one in “Back to the Future Part II.” Until recently, it was being considered almost impossible to see this dream come to reality. But Arx Pax has launched its Kickstarter campaign for Hendo Hover board.


This is the Hendo, the namesake of an inventor named Greg Henderson, and it’s really more of a technology demo than something that’s going to get you to work in the morning. Right now it’s effectively a parlor trick, and it apparently only works in parlors lined with a one of a small set of metals. But Henderson, who co-founded the hoverboard’s parent company Arx Pax with his wife Jill, imagines the technology that’s inside it could become a solution for keeping buildings from getting destroyed in floods and earthquakes by simply lifting them up. They also say that it could serve as a replacement for the systems that currently levitate maglev trains. After two years in stealth mode, Henderson’s 19-person startup, Arx Pax, is ready to start talking about the hoverboard and is making the technology inside of it available to the maker crowd on Kickstarter. Arx Pax is looking to raise $250K for the campaign and will sell the technology for $299 in a 12-pound white box it calls the Hover Engine developer kit. Buyers can take the hover tech outside of the box and put it in anything they want to hover.


Sunday, October 26, 2014

What Happens When Malware Infects Your Computer And Creates Thousands Of Fake Clicks On Ads

Online ad fraud costs advertisers more than $7 million every month, as they pay for digital ads that were never actually seen by humans.
Much of this online ad fraud is created by botnets: armies of PCs infected with malware that generates thousands of fake clicks on ads. The botnet controllers tend to be unethical web publishers that want to ramp up the prices of advertising on their sites by inflating the amount of clicks on their sites.
Ad fraud has a number of drastic consequences. For users, it can significantly slow down their machine. For advertisers, it means they have to pay more to actually generate meaningful results from their online advertising. And for ethical publishers and advertising technology companies, it diminishes trust in the digital advertising industry, which could lead to less spending.
But while the consequences for all those involved are dire, it can be difficult to really understand how ad fraud works in practice.
That’s why fraud detection company Forensiq has created a video to highlight just how quickly a computer infected with malware can start racking up thousands of false ad impressions.
 
Computers usually get infected with this type of malware when a user clicks on a link or visits an unsafe or compromised website.